Art Director & Senior Brand Designer Motion & AI-Assisted Production
Nine years designing identity systems for independent studios and international names now with an AI-assisted process that speeds up production without losing craft.
Selected Clients:
VICE, KEXP, Arajet, NU, Coppel, VEXI, DYSON, NFL, DiDi, 99, InDrive, Facebook, Luuna, Nooz, Mappa, Chevrolet, Royal Canin, Nespresso, IQOS
Brand Identity
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Art Direction
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Motion Design
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AI-Integrated Creative Direction
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Kinetic Typography
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Social Media
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Brand Identity ✳︎ Art Direction ✳︎ Motion Design ✳︎ AI-Integrated Creative Direction ✳︎ Kinetic Typography ✳︎ Social Media ✳︎
Info / AboutBrand Designer and Art Director with 9+ years of experience building identity systems that grow with the brand.
I care about craft, but I care more about systems that stay strong over time. I lead multidisciplinary teams, present ideas clearly, and give creative direction from the first concept to the final result. I always look for ways to make the process faster and more efficient.
AI is part of my process. I use it to speed up production and find new ideas faster, without losing craft or brand consistency.
Brand Strategy, Art Direction, Concept Development
Capabilities
Figma, Illustrator, Photoshop, InDesign, After Effects
Software
Kinetic Typography, Social Content Systems
Motion
Higgsfield, Gemini, Meta AI, Sora, ElevenLabs, Midjourney
AI Tools
Team Leadership, Mentoring
Leadership
Selected Work
A quick look at what I've worked on, organized by type. (Full case studies are coming soon).
AI Work
Footage created and animated with AI tools.
Social Adaptations
Motion
Social Content
Original content made for social media.
Branding
Existing campaigns adapted and resized for social.
Identity systems — logos, type, color and guidelines.
Intros
Animated pieces built for brand and social platforms.
Opening title sequences for documentaries.
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How AI fits the process
✳︎ How AI fits the process
01 - Strategy & moodboard
Define tone, references and the brand system from the brief.
AI works as a tool, not a replacement. It speeds up the process by generating several proposals fast, then evaluation decides what works and what needs adjustment.
02 - AI-assisted exploration
Use AI to generate multiple visual proposals quickly, opening more directions in less time.
03
Human curation
Review the proposals, decide what works and refine what doesn't — craft and brand consistency guide the final choice.
04
Final delivery
Adapt the result to every required format, consistent across the board.